Montreal, QC. January 18, 2012 – Income Access CEO Nicky Senyard will be giving informative talks on affiliate marketing strategies at both ICE and LAC. Senyard, one of the best regarded figures in iGaming, will be speaking at ICE on Wednesday, 25 January from 12:00 to 12:45 PM. Her LAC presentation is on Saturday, 28 January and will run from 11:05 to 11:45 AM. The LAC seminar should be especially informative as it is shared venture with Nichola Stott, Managing Director at theMediaFlow.
Senyard’s ICE presentation will cover how to utilize data to build a successful affiliate programme. The seminar will highlight how affiliate marketing fits into your overall marketing strategy, and how businesses can use data to gather greater insight on the performance of their campaigns. Other points of discussion will include strategies on building successful affiliate programs, increasing your bottom line through applied business intelligence, and identifying what’s having the greatest impact for your affiliate programme.
Additionally, Senyard and the other expert members of the Income Access staff in attendance will be available throughout ICE at Booth L1-220, so please stop by for more information and affiliate marketing resources.
At LAC, Senyard and Stott will be discussing how affiliates can cash-in on the 2012 Olympics. With the year’s biggest sporting event only 6 months away, affiliates can learn the tools they need to drive traffic and maximize profits.
The approaches to successfully promoting the Olympics are universal and will be of general applicability for all affiliates. The lessons from this session will help affiliates learn how to:
- Choose events to promote using trend-setting tools
- Exploit marketing and promotional activities to broaden backlink profiles
- Implement effective content offering and whitehat strategies
- Get conversion rate optimisation tips for cross conversion to other verticals
Aside from the lecture, Senyard and the Income Access team will be available at Booth 49 and look forward to meeting with any and all attendees.
“2011 was full of developments in affiliate marketing,” said Senyard. “With my seminars, I hope to share what I learned and what it means for a successful future for affiliates seeking to increase acquisitions, profits, and reach.”
Find out more about Nicky Senyard and the range of affiliate marketing solutions available through
Income Access. More information on speakers is available at the
ICE and
LAC websites.
About Income Access
As a pioneer and leader in the iGaming industry, specialising in affiliate programme technology and management since 2002, Income Access is committed to providing affiliates and operators with business intelligent solutions that are responsive to their evolving needs. With relationships at the heart of its philosophy, Income Access provides personalised affiliate management support, cutting-edge affiliate software and operates a diverse gaming network with over 22,000 affiliates across all gaming verticals. Its commitment to information, innovation, and customisation has allowed Income Access to partner with over 150 operators across all gaming verticals.
Income Access works with the most trusted names in online gaming, including Betfred, Gala Coral, Ladbrokes, Sportingbet, Sky Betting & Gaming, Interpartners, Nordic Bet, Deal or No Deal Bingo, Jackpotjoy, Centrebet.com, Bingo.com, Tombola, Bet-at-home, Stan James, Purple Lounge, Victor Chandler, and Pinnacle.
CONTACT INFORMATION
Nicky Senyard, CEO
Income Access
514-849-8595
