Montreal, Quebec, January 19, 2012 – Pari Mutuel Urbain (PMU), the French leading horse betting operator in Europe and second Worldwide, has announced that in
early 2012 it will be launching its own internal poker affiliate programme. PMU’s poker offer will be supported with the help of affiliate tracking software from provider Income Access. The French bookmaker will be managing the poker affiliate programme to offer outstanding affiliate support for its new poker game offers. The move will be part of their efforts to better consolidate all of PMU’s online gambling ventures all under one roof.
“It was a natural decision for PMU to bring its affiliate programme in-house,” said Kuider Akani, Acquisitions Director of PMU. “We were aware that Income Access’ outstanding white label solution is known as one of the best in the industry to manage affiliates and track daily activities. This new partnership will not only benefit PMU, but it will also provide greater profitability to affiliates who choose to become our partners.”
PMU provides its 6.5 million customers with the opportunity to bet through its network of 11,200 retail outlets, through its online platform, over the phone, on interactive television, and via mobile phones. The company offers sports betting for games like tennis and football, and is also the sponsor of green jerseys for the world renowned Tour de France.
The PMU poker affiliate programme will provide affiliates with access to a variety of creative to support their campaigns. Affiliates will be able to promote through exclusive links, dynamic banners, XML feeds, as well as welcome bonuses for players. Affiliates who join the poker affiliate programme in early 2012 will also benefit from a dedicated team of professionals who will offer affiliate support on a daily basis.
To learn more about this partnership between PMU and Income Access or to get more information about PMU’s poker affiliate programme, please contact
Bertrand Boullay, Head of Acquisitions.
About PMU
For nearly 80 years now, PMU, an economic interest group composed of 50 racing authorities, has made horse betting a mainstay in the daily lives of the French, serving and financing the equine sector. PMU offers its 6.5 million customers the opportunity to bet through its network of 11,200 sales outlets, online, over the phone, on interactive television or even via mobile telephone.
Since Day 1 of the market regulation, PMU marketed a wide online offer, so that its punters and potential customers can enjoy the broadest and most attractive range of betting options.
PMU.fr has become one of the top three online operators in Sport (ARJEL) and has consolidated its leading position in horse betting. The results achieved in the Poker are very outstanding.
In diversifying, and thereby driving sustainable growth for the equine bettering sector, PMU will draw upon the strong innovative spirit and commitment. Last year, PMU saw a 7.3 per cent increase in total stakes, with a 45 per cent growth in Internet-based stakes. Specifically, horse betting stakes at PMU grew by 4.5 per cent, with a 30 per cent increase in gross Internet betting income.
About Income Access
As a pioneer and leader in the iGaming industry, specialising in affiliate programme technology and management since 2002, Income Access is committed to providing affiliates and operators with business intelligent solutions that are responsive to their evolving needs. With relationships at the heart of its philosophy, Income Access provides personalised affiliate management support, cutting-edge affiliate software and operates a diverse gaming network with over 22,000 affiliates across all gaming verticals. Its commitment to information, innovation, and customisation has allowed Income Access to partner with over 150 operators across all gaming verticals.
Income Access works with the most trusted names in online gaming, including Betfred, Gala Coral, Ladbrokes, Sportingbet, Sky Betting & Gaming, Interpartners, Nordic Bet, Deal or No Deal Bingo, Jackpotjoy, Centrebet.com, Bingo.com, Tombola, Bet-at-home, Stan James, Purple Lounge, Victor Chandler, and Pinnacle.
CONTACT INFORMATION
Nicky Senyard, CEO
Income Access
+1 514-849-8595
