The
days when print advertising made up a large part of a business or law firms
marketing campaigns are coming to a close. While print advertising will still
be an important component of effective legal internet marketing, internet advertising over social media and mobile
platforms will become increasingly important.
According
to eMarketer, online advertising spending will reach $39.5 billion eclipsing
the $33.8 billion that will be spent on print advertising, the majority of
these advertising dollars will go to newspapers. This is the first time in
advertising history that internet marketing will overtake print adverts.
While
more of a businesses marketing budget will go towards online marketing, TV ads
are expected to grow. Television advertising is expected to grow from $64.8
billion in 2012 to $72 billion in 2016.
Two
of the key components to legal internet marketing in 2012 will be social media and mobile marketing.
Social
media has been an important aspect of internet marketing for the past couple of
years and its popularity is still growing. Social media platforms have the
ability to reach millions of customers through minimal effort.
Mobile
marketing is an area that is poised to grow as more and more people purchase
smart p-phones. This is a growing market that should be seized by legal internet marketing firms. Though
it requires websites to be optimized for mobile platforms it has the potential
to reach a new base of customers as local search becomes more popular.
