Majority of marketers believe SEO is the key to success in 2012

A recent study conducted by Valpak and the Cox media group found that businesses believe that the web provides the best opportunity to boost sales in 2012, according to Brafton News.

Of the companies surveyed two-thirds said they would focus their internet marketing strategies on search engine optimization or SEO. According to the Valpak and Cox group’s survey the number of businesses employing SEO in their internet marketing campaigns grew by 7 percent.

Legal internet marketing firms focus web content on specific keywords and related content to drive more visitors to their client’s site. Employing white hat SEO techniques assures better rankings in search. Search has a great influence on a consumer’s purchasing decisions.

Fifty-seven percent of respondents said that social media will be a major component in their marketing campaigns. This represents 7 percent growth. Most legal internet marketing companies use various social media platforms to increase page rankings, which may include LinkedIn, Google+ and Facebook. And now as social media and search engines become more integrated more businesses will find it to be an important marketing tool.

Businesses that have a strong presence on the web have the greatest potential to grow. Many consumers do extensive research before they purchase a product or chose a service provider such as a lawyer. A legal internet marketing firm will use all approved tactics to make certain their clients are featured prominently on major search engines.