Global demand for windows and doors (fenestration) is forecast to grow 4.3 percent per annum to $167 billion in 2013, roughly one-half the pace achieved between 2003 and 2008. Much of this deceleration will be caused by projected declines in prices for plastic and metal windows and doors from their elevated 2008 level, but a weak outlook for building construction in the large West European market will also hinder gains. Demand in China will account for over one-half of the expansion of the global window and door market between 2008 and 2013. These and other trends, including market share and product segmentations, are presented in World Windows & Doors, a new study from The Freedonia Group, Inc., a Cleveland-based industry research firm.
Window and door demand in China is forecast to rise nearly twelve percent annually to $40 billion in 2013, outpacing all other major national markets. Although the rate of growth will slow from the pace of the 2003-2008 period (when demand tripled), the size of the gains will continue to increase. China’s expansion will be driven by the rapid growth of building construction in that country, especially in the nonresidential market. In the next several years, China is expected to surpass the US as the largest market for windows and doors.
Other markets forecast to experience above average growth between 2008 and 2013 include India and Indonesia. Although window and door demand in these countries is much smaller than that in China, relatively low per capita demand levels provide the potential for strong market expansion as incomes in both nations continue to rise. The US was the largest national market for windows and doors in 2008, but its share of the global window and door market is being eroded by the rising emerging markets, especially China.
Plastic windows and doors are projected to be the fastest growing products through 2013; however, these products will only make up one-fifth of the global market. Gains will largely be driven by demand in China, where plastic products are gaining market share at the expense of metal products. Plastic materials have benefited from their relatively low cost and reduced maintenance requirements. However, their insulative properties are expected to be one of the most important contributors to their growth over the forecast period, as building owners around the world seek to reduce the energy consumed by climate control systems.
The Freedonia Group is a leading international business research company, founded in 1985, that publishes more than 100 industry research studies annually. This industry analysis provides an unbiased outlook and a reliable assessment of an industry and includes product segmentation and demand forecasts, industry trends, demand history, threats and opportunities, competitive strategies, market share determinations and company profiles.
