Internet marketing targeted at Baby Boomers can boost revenue

Digital marketing agency Response Mind Interactive has recently released a report about the online activities of the Baby Boomer generation and how legal internet marketing companies can target this demographic.

According to the report, Baby Boomers account for a quarter of the nation’s disposable income, which is estimated at $3 trillion. Aiming online marketing at this group is becoming increasingly important to a business.

Seniors represents the highest growth of online users, they spend an average of 35.6 hour online in a month. And participate in a variety of online activities which include shopping, search for services such as healthcare, checking email and booking travel. Younger generations are no longer the only dominate force on the internet. Seniors are also using social media at a more frequent rate than the past few years.

By 2020, one out of six Americans will be over the age of 65, according to statistics by the Census Bureau.

A legal internet marketing company can target seniors by catering content to this demographic which provides them with valuable information and . RMI is offering their expertise through a white paper entitled “Acquire More Seniors” offers tips, advice and best practices to reach the Baby Boomers through internet marketing.

Each business will have to determine which generation will be their target audience. An experienced legal internet marketing firm will know which demographic is most likely to generate leads and new business for their clients.