New Book Solves “What to Say” Problem for Small Businesses

Marketing experts Josee Archer, Edward Goyette, and Kerrin Mooney have published “365 Days of Social Media Posts for Business”, a collection of more than 1,000 statements, quotes, and polls. The book, which provides ready-made content solutions for small business’ social media efforts, also contains tips and marketing advice from the authors.

“The meteoric rise in FaceBook users presents both a great opportunity and significant challenge for small businesses.” said Ed Goyette, co-author, “The opportunity is obvious; Businesses can now engage, connect, and promote to their customers on a daily basis, and also respond to any negative feedback in real time. However, having a presence on social media platforms creates several challenges for the small business owner, the most significant of which is not only finding the time to manage the page, but ‘What to say?’” He continued.

365 Days of Social Media Posts for Business solves this problem by providing small business owners with a treasure trove of ready-to-use content, which can be used to create online conversation and engagement. The book will not only save small business owners a significant amount of time, but also help them avoid the most common social media marketing mistakes, such as having a page that focuses only on selling products.

“At it’s core, social media is about friendship and connections,” stated Josee Archer, “The goal of a business page is to show the company’s personality in a much deeper way than just communicating the products/services that are available. Instead, businesses need to start and foster conversations around their brands, and all activities should be based on what the customers are feeling is important at any given time.”

In addition to the actual posts, an overview of the consumer sentiment for each month is presented, alongside insights on the key emotional drivers.  Posts specific to major holidays, as well as those that are somewhat offbeat, are also included.

365 Days of Social Media Posts for Business can be purchased on Amazon.com, or by visiting: http://www.birchmrktg.com/365days.html for a suggested retail price of $19.95.

Authors Josee Archer, Edward Goyette, and Kerrin Mooney are partners in the New Hampshire based Marketing firm Birch Marketing & Design Group, and have a combined 50 years of traditional and online marketing.

Contact:
Josee Archer
Birch Marketing & Design Group LLC
PO Box 551
Hampstead, NH 03841
603-000-0000