POP Rocks Invites Kids of All Ages to Send Free Perdsonalized Valentine’s Day eCards

Pop Rocks, America’s one and only original popping candy brand, announced today that, once again, in celebration of America’s one and only original holiday of love, the company is offering its friends and fans the opportunity to send free Valentine’s Day eCards. The fun eCards are available directly from the company’s official website, www.pop-rocks.com. New for this year, as an added bonus all Pop Rocks’ eCard senders will automatically be entered into daily drawings for free Pop Rocks candy.

Pop Rocks will send free Valentine’s Day eCards for all beginning on February 7st through Valentine’s Day, February 14th, 2012, in three different gender neutral message versions; You Make My Heart Pop, Being Your Friend ROCKS and You ROCK with all messages followed by Happy Valentine’s Day. So, whether one wants to wish their sweetheart, friend, or crush a Happy Valentine’s Day, Pop Rocks offers an eCard suitable for all.

After selecting their message of choice, the sender can further personalize their Valentine eCard with TO: and FROM: details. Once completed, Valentine hopefuls simply click on the send button and Pop Rocks will promptly deliver the eCard to their Valentine’s email box – all free of charge. To accommodate the Pop Rocker Romeos and Romeo-ettes who may have many existing or potential Valentine’s they’d like to impress there’s no limit on the number of cards any one person can send! And the more Pop Rocks’ Valentine’s Day eCard one sends the more chances they will get to win yummy Pop Rocks candy.

Pop Rocks’ free 2012 Valentine’s Day eCard promotion follows on last year’s successful free eCard series that offered fans the opportunity to send eCards, celebrating holidays and everyday occasions, periodically throughout the year -- all courtesy of the most popular popping candy on the planet.

About Pop Rocks:
The one and only original popping candy brand, Pop Rocks, is America’s best-selling popping candy and has been enjoyed by an ever-growing variety of loyal confections lovers of all ages since the 1970´s. Throughout its 35 year history, year after year, Pop Rocks has been a mainstay of American pop culture having spawned one of the most infamous urban myths of all times. It has also been featured prominently in movies such as Urban Legends – the Movie and on television episodes of Scrubs, The Simpsons, How I Met Your Mother, Myth Busters, Big Brother, VH1’s I Love the 70s, That 70s Show, MTV’s Parental Control, Nickelodean’s iCarly, and numerous others. Additionally it has become a mainstay as an ingredient in gourmet food recipes and drinks.

Bursting with delicious flavor and its signature sizzle, Pop Rocks are available wherever candy is sold. Become a fan of Pop Rocks at the brand’s official facebook page at www.facebook.com/poprockscandy

Photo Downloads:
The Pop Rocks Valentine’s Day eCard graphics are available for download at www.stylegroup.com/poprocks

Contact:
Tom Dugan
The Steven Style Group
237 W 37 Street, Suite 902
New York, NY 10018
212-465-1290