Amidst some controversy on their new privacy policy, Google has announced a new program to pay users that allow them to follow their activities online. This may provide data on how users employ search, which is valuable information to Google and legal internet marketing firms.
Search engine Land reports that people who participate in the program will be offered $25 to be part of the Screenwise panel. When users visit Amazon they will be offered a $5 credit to download a browser extension that will track their history on the Chrome platform. The people who participate will be awarded a $5 dollar Amazon credit for every month they participate. Participants must allow Google to track their histories for at least three months with a maximum of a year, according to the Huffington Post.
On the Screewise page Google said, “What we learn from you, and others like you will help up improve Google products and services and make a better online experience from everyone.” Google has not stated exactly how they will use the information they gather.
Amazon is not affiliated with the Screenwise panel.
Google is critical to many legal internet marketing campaigns and they continue to work on improving their not only their search engine but a variety of other internet platforms such as social media.
Google’s continuing efforts to improve their services have made them crucial to a legal internet marketing campaigns.