Fear is an emotion that we all live with. To have success and motivation in any area you must learn what fear is and how to deal with it. Successful people have fear, but they know how to manage it better than most.
When people get motivation to pursue what they really desire, fear is almost always there. Fear is often there because people are afraid of the pain that may come if they go for what they want. Fear is the brain's natural response. Evolution has made it to keep you safe from danger. Fear is natural, but when it paralyzes you from making a decision or taking action it is unuseful.
Robert Cheldini is a persuasion expert. One of factors that he has isolated as a key to successfully persuading people is the element of fear. The media, government, and various organizations are some examples of groups that use fear to get attention and support. Fear is an emotion that can dominate our brains because it sticks out more than most emotions.
Fear is something that has allowed humans to get to where they are today as a species. It has allowed humans to distinguish when to run from predators and how to survive other dangers. Many of us live in an environment where danger from predators is no longer an issue. Fear instead affects us in other areas of life. It is important to realize that, due to evolution, fear is often more than what it really is. Your brain is trying to keep you safe.
Master fear and keeping your motivation will come with ease.
