Sykes utilized one of
the Turn-Key web systems offered by Pro Step Marketing to establish an online
presence, and to use the website as an effective tool for capturing quality
leads. The Turn-Key Website systems offered by Pro Step Marketing include three
development platforms (Professional, Executive and Elite) based on the core
needs of the client. “I feel it is really important, comments Tricia Andreassen
CEO/President of Pro Step Marketing, that each system has the core DNA built
for the success. The different levels are to help them afford a custom-looking
site with a solid system in place. This plan was built so that there is no
compromise on strategy regardless of the look and feel. “Each tiered system is
specifically created for their current strategy, while also allowing future
enhancements at any time. “These systems are modeled after our top agents in
the industry,” says Andreassen. “I studied what were the common threads of
success and then we created a system to match the success without the cost of
re-inventing the wheel.”
Pro Step
Marketing is offering their Turn-Key Web Systems to real estate agents for a
reasonable one-time setup fee and small monthly hosting. “Many times,” states
Andreassen, “the cost involved is having to story-board out a design from
scratch. Here we have created different looks that allow the REALTORS® to
infuse their brand and personality into the design by changing the colors,
button names, brand elements, and photos. Basically it is like having a custom
website without the labor hours involved in the process.” For those just
starting out and needing the foundation for long term growth, the Professional
Turn-Key System includes a choice of pre-designed banners for the website with
copy developed and lead capture elements. The Executive and the Elite Turn-Key
Systems allow for higher-level customizations such as IDX integration, button
name changes, photo changes, interfusion of the brand throughout the site and
email follow up campaigns, and more.
Although these
systems help differentiate themselves from their competitors in the market with
these customizations included, these systems are both affordable and capable of
easily being edited without the need of html or a web developer. Each Turn-Key
Website featured cutting-edge capabilities that allow a real estate agent's
personalized website to grow and develop in correlation with their individual
business needs. “I am a big believer in extreme target marketing,” says
Andreassen, “and that is why we want to empower our clients to keep adding
content and buttons that compel the consumer to click through. It's about
having interaction between you and the visitor. We want our clients to know
that they can add their own area pages, pdf documents, links, social media
tools and even videos without the hassle of going through a web designer for
those changes.”
Each of Pro Step
Marketing's Turn-Key Web Systems includes a variety of layouts to choose from
and offer lead generation components with valuable informational content for
visitors. Andreassen feels that every system should have components such as
lead generation and capture capabilities that are easy to manage and track;
automated email campaigns, newsletter tools, and editing abilities regardless
of the cost. In addition, these systems are designed to grow with the REALTORS®
as they grow their business and not have to start over in the process. “Many of
our clients,” states Andreassen “stay with our system because of the growth
ability. Some of our clients started with basis designs and then have
continually moved into more sophisticated layouts and design without
compromising the strategy. This streamlines cost and allows them to be cutting
edge.”
Developed on an
extremely user-friendly platform, agents using the Turn-Key Web System can add
unlimited pages, hyperlinks, videos, images and much more. Additionally, the
Turn-Key Web System was developed to create amazing search engine results
through the inclusion of stand-alone stealth sites and a blog to further propel
amazing search engine results. Many real estate agents using the Turn-Key Web
System have included customized property search features and the integration of
other real estate industry related tools.
Pro Step
Marketing [www.prostepmarketing.com] is the real estate marketing strategy
leader in providing fully executed marketing plans for real estate
professionals from print to web. Pro Step Marketing's marketing specialties
include brand building, offline marketing, web design and search engine
optimization. Led by Tricia Andreassen, real estate industry expert, author and
speaker, the firm focuses on providing turn-key solutions that help REALTORS®
grow their business.
