Customer Dynamics, a technology company that provides business value through Microsoft technologies, is holding an instructional webinar on March 1st, 2012 at 10:30 AM (MST) to show how Microsoft CRM can be used to effectively run a tradeshow campaign. The webinar will cover a range of best practices to manage the leads generated at a tradeshow and increase overall ROI by 18%.
Companies regularly invest large amounts of money in tradeshows, but it is notoriously difficult to track how many leads were generated and how much revenue is tied to each show. As companies attend even more events, this process only becomes more challenging. The Microsoft CRM was designed to help companies follow up on tradeshow leads and more effectively manage their efforts. This webinar will specifically cover:
· Setting up a tradeshow campaign
· Importing tradeshow leads
· Auto response email
· Tracking leads through a sales cycle
· Setting up the dashboard to view results
Microsoft Dynamics CRM was designed to help with tradeshow planning and follow up tasks, and this webinar will walk participants through the process of getting leads into the CRM and following up effectively. This particular solution allows companies to take advantage of workflow automation systems to send automated email responses and generate a telephone activity for a sales representative.
The goal of this CRM webinar is to help companies follow up on their leads in a timely manner and make sure that revenues can be tracked to the right tradeshow. This can help to determine which tradeshows are providing enough of an ROI to justify continued participation. Interested parties can attend the webinar by signing up on the website before March 1st.
About Customer Dynamics
Customer Dynamics is a technology company that focuses on providing measureable business value through whole business Microsoft CRM systems. The company is a Microsoft Gold Certified partner and is committed to providing customer centric CRM solutions to its customers. Customer Dynamics works with Microsoft products to ensure a consistent level of quality in every product it delivers. The company has over 15 years of industry and CRM consulting experience and provides a trusted network of technical and business consulting partners. Customer Dynamics is a certified Microsoft partner, CRM Value Added Resellers (VAR), and Microsoft ISV and Systems Integrator.