Optimizing websites for mobile phones increasingly important for legal internet marketing

Smart phones were once a luxury, but are now quickly becoming more and more common. These handy devices give people access to the internet no matter where they are, this gives a person easy access to information about local businesses and service providers, which highlights the importance of making websites view-able on mobile platforms and having an effective legal internet marketing campaign.

Google and marketing research Ipsos released the results of study tracking smart phone use. According to the results, 69 percent of smart phone users access the internet on their devices on a daily basis. Smart phone users check their social media pages, look for local services and to purchase items.

For law firms having a high a position in local search can drive more clients to their office. A person may have the need to find a lawyer quickly especially if they have been arrested or have been involved in an accident. A legal internet marketing firm can use their knowledge to place a law firm’s website in a prominent position on multiple search engines and refer people to the right lawyer.

Google and Ipsos study also found that mobile commerce is 23 percent of all ecommerce, 14 percent of sales originate from smart phones while 9 percent comes from tablets. Smart phones will be placed in more hands as manufacturers make them more affordable.

An experienced legal internet marketing firm can help grow a lawyer’s client base by driving more clients to their sites through SEO, mobile marketing and utilizing social media.