Facebook Announces New Internet Marketing Tools

Facebook is the leader in social media and an important part of any legal internet marketing campaign. And now they have announced new initiatives that will help a brand or small business reach more of their users.

Facebook already makes a majority of its revenue from advertisements that appear on the right side of the screen next to a user’s news feed. But savvy users often ignore these ads. With their impending IPO, coming sometime this spring, Facebook needs to prove that they can continue generating ad revenue and increase the quality of the brands using this feature.

Facebook introduced Premium, which will allow business pages to post updates and specials that will appear in the news feed. The side bar ads aren’t going away, but a brand or legal internet marketing firm can offer specials and what Facebook dubs as “stories” to users. Posting their “stories” in the news feed will give a business more exposure.

 They will provide a Research Generator so that a business can get to know users better and target the right demographic.

Facebook Pages will allow businesses to use the timeline feature, which it recently rolled out to users. This will allow optimal viewing of a company’s page on desktops, tablets and mobile devices.

Facebook is a formidable force in the social media world and their continued innovations keep users engaged and make certain that brands and legal internet marketing firms have new and improved ways to reach potential customers.