Comcast Corporation, CMCSA
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Seventeen more cable TV networks said Tuesday they are joining an online video trial by Comcast Corp., a move that tacitly acknowledges advertising isn't enough to support shows streamed over the Internet. The networks join a growing roster of content providers including CBS, HBO, Cinemax, TBS, TNT and Starz that have agreed to participate in Comcast's test, bringing the total to 23 programmers since the initiative was announced in June. In coming weeks, Philadelphia-based Comcast will be testing the service, which gives 5,000 subscriber households access to cable TV shows online without an extra fee. The trial will let these subscribers watch hundreds of movies and TV shows that previously could not be streamed over the Internet legally.
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