Rochester, NY 7/15/2009 9:11:24 PM
GOOG - The Newest Case Against Google According to the Expert Rosetta Stone
Google Inc.
Google Inc., GOOG
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Some companies are up in arms over a controversial Google advertising program, but they may have a hard time winning their battle in court, legal experts say. Rosetta Stone, purveyor of language education products, is the latest company to sue Google over its strategy of letting companies use competitors' trademarks in their marketing campaigns. At issue is Google's AdWords, which shows text ads just to the right of Web search results on a Google page. To get their products and brands to appear, companies "bid" on keywords that trigger certain ads when they're used in a search query. For instance, a mobile-phone manufacturer may pay for its ads to appear whenever someone searches for the term "cell phone" or uses "wireless" as part of a search.
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