Seattle, WA 3/5/2012 10:36:53 PM
Mysterious Clues Lead Local Seattle Residents on Frantic Hunt
A mystery crazy has hit the city of Seattle, and thousands worked effortlessly to follow the clues and solve the mystery. Mysterious clues started to appear in popular Seattle newspapers, online forums and on the radio in the beginning of December.
“When I first heard the radio ad that had a loud booming voice announce that I was ‘chosen to solve the mystery’ I have to admit I laughed”, said mystery enthusiast Ted Hodge of Ballard. “After hearing it several times throughout the week I realized that this wasn’t a joke and that there was a real life mystery slash treasure hunt going right on in Seattle.”
Every week for four weeks a new clue was unveiled to local Seattle residents. Each clue was built off of the next clue, which required extensive knowledge and problem solving skills. There was no rhyme or reason to when the clues were released they just appeared.
“Our phones were ringing off the hook when we played the first clue”, said local intern at the pop station in Seattle. “People were asking if it was real, and who paid for the advertisement. All I could say was ‘yes it was real and I don’t know paid for it.”
Local newspapers and radio stations honestly couldn’t say who paid for the advertising space. The space was purchased in cash from an account titled “I Don’t Know Who”.
Local residents scrambled to unscramble and decode the clues with the last clue giving the date, time and secret code word people needed to say at the secret location. Dozens of people figured out the answer and rushed to the arranged meeting spot to see what the surprise was. Some people were disappointed, some just laughed it off.
“The clues told us to go to a large skyscraper in Seattle. Which we did and then it said to climb to the top”, said clue hunter Jorge Baskest. “We did that and when we got to the top a local SEO company executive was there with swag and offers galore.”
Local Seattle SEO company Top Rankers arranged the stunt to raise awareness about the importance of search engine rankings. The climb to the top of the skyscraper was to imitate what could happen to the rankings if this company were used.
“Some people were annoyed that it was a marketing stunt”, said Tim Frys. “Some just liked the mystery and problem solving. You can’t please everyone all the time, and I think the majority of the people had fun.”