Hispanic population important to internet marketing

Businesses and law firms looking to attract new customers may find that a legal internet marketing campaign aimed at the Hispanic population can prove to be advantageous.

A new study conducted by BIGInsight showed that the Hispanics are among the most active users of social media. According to the study, 49.8 percent of the people surveyed spent one to five hours on social media a day.  Additionally, 13.7 percent said they were logged into Facebook, Twitter or other social media websites at least six hours a day.

Facebook is by far the leading social network employed by Hispanics and legal internet marketing firms alike. Eighty percent of the survey participants said they have a Facebook account with over 40 percent accessing their accounts every day. Twitter and Google+ are also popular platforms, according to Brafton News.

The Hispanic population is an important part of the American population and catering an internet marketing campaign towards this group can increase web traffic and grow a business. Hispanics like other demographics are increasingly relying on the internet to help them make informed consumer decisions. A website that contains informative and relevant content will direct a consumer to a business’s website and help them grow their client base.

Social media has become a very important component to legal internet marketing. There are a number of companies that can build and maintain a marketing campaign employing search engine optimization, social media and quality content so that a business can focus in their clients.