News / Business
Versatility and Depth revealed as crucial factors in affiliate software.
A recent micro study of newly integrating clients to the Income Access Network and White label program indicates that versatility and depth are two vital functions that operators look for in their affiliate marketing software.
“In today’s current iGaming environment clients are looking for an integrated software platform and versatile solutions that can support their business needs” said Nicky Senyard, CEO of Income Access. “Income Access has always prided itself on its abilities to meet the changing demands of the market and offer a depth of reporting that assists in the profitability of the clients we work with.”.
Feedback from newly signed operators indicated that affiliate software can be versatile in two crucial ways. Firstly in the affiliate software’s ability to integrate multiple gaming platforms (Proprietary software, Playtech, Microgaming etc) and secondly its ability to handle the complexity of commission structures demanded by affiliates across the different iGaming verticals.
“Merchants very rarely have similar requirements when launching an affiliate program, so any good software must cater to a wide range of possibilities,” said Virtue Fusion Affiliate Manager Simon Theakston. “Income Access’ flexibility has been one of the main reasons why Virtue Affiliates has grown so quickly since its launch.”
Merchants that offer and promote a variety of iGaming products to potential new clients understand that each iGaming vertical has its own needs, separate from each other: casino verse poker verse sportsbook. For example, these are promoted differently and have different remuneration structures. And new merchants to the Income Access affiliate software platform overwhelming stated that to attract the best affiliates and monitor the performance of those affiliates affiliate software needed depth of reporting.
“The last round of software upgrades was part of our ongoing commitment to provide our partners with the most sophisticated tracking and reporting tools” said Ms Senyard “With affiliate marketing becoming an increasingly important acquisition and retention channel, we are strongly committed to providing our partners with the intelligence and tools they need to maximize ROI.”
Currently powering the Income Access affiliate network, the Income Access affiliate marketing software is available for white labelling. Completely customizable, it allows iGaming operators to create an affiliate marketing experience that reflects their own brand.
About Income Access
Offering a complete array affiliate marketing solutions for the iGaming industry, Income Access offers four different services to meet the unique needs of their individual clients: (1) an affiliate network of over 18,000 gaming affiliates, (2) affiliate management services, (3) white label affiliate marketing software, and (4) an SEM agency specifically for the iGaming industry. Since its establishment in 2002, Income Access has worked with over 60 operators across all gaming verticals, including some of the most trusted names in online gaming, such as Victor Chandler, Sportingbet, tombola, and Game Account.
