Tricia Fink Andreassen, CEO and founder of Pro Step Marketing, is scheduled to speak at the 2009 STAR POWER Annual Conference, held this year at the Hyatt Convention Center in Downtown Denver, CO from July 29-Aug. 1. Andreassen will lead a class on Thursday, July 30th from 7:30 to 8:30 a.m. titled “How To Market To Sellers Facing Foreclosure.”
This bonus session will provide in-depth information on tailoring your web marketing strategies to include the growing group of distressed homeowners. Andreassen and her special guests will help agents:
• Learn how top-producing agents are generating leads that capture a seller during pre-foreclosure.
• Learn a “step-by-step” strategy to get the word out in your local market that there is help available for distressed sellers.
• Understand why a consumer-centric approach is critical when it comes to providing information to sellers in this situation.
• Integrate a “stealth marketing” strategy into your plan.
• Understand why certification is important when working with sellers in this situation.
“I feel that it is important in today’s economic conditions for homeowners to know that they have options other than the foreclosure route,” Andreassen said. “Statistics show that 50% of homeowners facing this stressful situation often ignore the issue and that doesn’t have to be. There are options such as a short sale, especially if the homeowner works with an experienced REALTOR®, to provide them assistance in showing the lender the hardship situation and other real estate documentation.”
Andreassen, a former National Speaker for Realtor.com®, will be joined by top industry leaders and STAR POWER Stars Marilyn Kohn, Shane White, Linda Hall and Kristan Cole for this informative session. Register for the “How To Market To Sellers Facing Foreclosure” class at www.prostepmarketing.com/star_power_sign_up.
Pro Step Marketing, located in Huntersville, NC, provides real estate web design, marketing consultation and education services to real estate agents across the country, including logo design, branding services for print and web, website design and development, and implementation of lead generation and search engine optimization. Pro Step Marketing has a team dedicated to pulling all the pieces together so their clients can finally get the results they've always wanted from their real estate marketing strategy.
