Hofstra University and Internet Marketing Authority Team Up to Teach Digital Marketing

The demand to learn legal internet marketing has grown and many experts in the field and Universities are teaming up to offer people, hoping to break into the industry, classes which will give them an edge in this field. Hofstra University Continuing Education Program tapped into the expertise of Long island-based CORE Interactive to offer a course in internet marketing this summer.

Many experts in legal internet marketing are self-taught, but this industry has grown exponentially over the past decade. Their experience allows them to keep abreast of all the changes made to search engine algorithms, but newbies don’t have all this knowledge so webinars and college courses are popping up all around the country to teach them the elements of marketing in the digital age.

The continuing education course offered by Hofstra will be led by Jerry Allocca will share his secrets in Tweets, Texts and Likes-Create a Digital Marketing Plan. “People kept asking me ‘how do I link all the digital media together to build an integrated digital marketing plan’,” Allocca says in a press release, “So I decided to teach a course that would answer that question.”

The legal internet marketing landscape is constantly changing, especially with the emergence of social media, so it is critical for a business and a marketing firm to keep up. Courses, webinars and seminars help professionals and newcomers the information they need to grow a business in the modern world.