Sweet Alexis & Lucky Kat TV team up to Showcase Tips and Advice on the Web for Parents Coping with Children’s Food Allergies

Lucky Kat TV will partner with Michele Fellows, owner of Sweet Alexis Bakery, to deliver tips, information and advice on Lucky Kat TV’s blog, empowering and connecting parents coping with food allergies in some 3 million children across the United States.

According to the Food Allergy & Anaphylaxis Network (FAAN):

* Food allergies are on the rise; more than 12 million Americans have food allergies. That’s one in 25, or 4 percent of the population.

* Eight foods account for 90 percent of all food-allergic reactions in the U.S.: milk, eggs, peanuts, tree nuts, wheat, soy, fish, and shellfish.

* Peanut allergies doubled in children over a five-year period (1997-2002), and food allergies are present the most in young children – one in 17 among those under age 3.

Sweet Alexis, located in Los Osos, California, serves up fresh, homemade cookies, breads, cakes and muffins free of wheat, dairy, tree-nuts and eggs and their derivatives. Fellows named the business for her now 10 years old daughter, Alexis, who suffers from life-threatening food allergies and asthma.

“We have to be vigilant 24/7 to keep Alexis safe. Even casual contact with an allergen could send her into anaphylactic shock. I opened Sweet Alexis to offer her, and other families, delicious, attractive treats they could pack in lunches and bring to parties,” said Fellows.

“We’re really excited to welcome Michele to our team. She’s turned her passion for creating allergen-free treats into a thriving business, and also created a platform for increased awareness in her community. As a guest blogger on our website, she’ll serve up tips, information, recipes, and of course, a bit of fun for parents coping with food allergies both mild and severe,” said Tammy Schroeder, President at LKTV Productions.

Lucky Kat TV.com, an “edutainment” website, offers a safe, secure place for children ages 5 – 10 to learn, play, and create video content to share. During their journey through Katalina Island, children board a cruise ship and navigate the continents, earning points to build their own islands and add the amenities of their choice. Many of the games meet with National Academic Standards. The theme, “Believe in Your Dreams ... Anything is Possible!” is introduced through Lucky Kat's 4 Steps to Success: 1. Dream It! 2. Believe It! 3. Plan It 4. Do It!

In 2012 Lucky Kat TV.com earned a coveted seal of endorsement from Parent Tested, Parent Approved (PTPA).