Report Shows 96 Percent of Businesses Reach Wider Audience Through Content

A new report by Outbrain, a content marketing agency, showed that almost 100 percent of businesses and brands use content on multiple social media platforms to drive traffic to their websites.

Outbrain surveyed senior-level executives and agency executives to determine what strategies they use to reach a target audience and found that content, which includes blogs and videos, on social media can funnel more visitors to their websites who can be converted to customers by providing valuable information. Even in the information age word-of-mouth, in this case word-of-web is an effective way of marketing a business.

Law firms hoping to increase their clientele can employ a legal internet marketing firm to help them leverage the reach of social media.

Seventy-five percent of those surveyed said that paid search was one very effective rate to increase their web visibility and use this platform. Display ads that link back to a website are also popular among a majority of brands.

Legal internet marketing firms realize that adding videos, blogs and articles is an important component of search engine optimization as many internet users make purchasing decisions based on information obtained through search.

Busy law firms often don’t have the time to consistently add new content to their websites and can turn to a legal internet marketing company to develop and maintain their internet marketing strategies. When a firm has a marketing company at the helm they can focus on practicing law and helping their clients.