London, UK. 7/21/2009 12:49:00 AM
News / Business

tombola is officially the most visited UK bingo website

Numbers from Hitwise have been released showing that the most visited bingo website in the UK is www.tombola.co.uk. The overwhelmingly popularity of tombola products represent an excellent opportunity for online bingo affiliates.

www.tombola.co.uk has always led the way in the UK online bingo market through their management of Sun Bingo and then moving on to focus on tombola.co.uk and now the latest report from Hitwise shows that tombola.co.uk is now officially the most visited bingo website in the UK.  Hitwise’s report backs up previous data from BingoPort which shows that tombola has more paying players than any other bingo site.

tombola aim to consolidate their position as the UK’s number one bingo site with a huge £7 million above the line advertising campaign which will break in August across TV, print and online.  The new TV ads are based around a tropical tombola island and will feature in ad breaks for some of the UK’s most watched shows including Coronation Street and Emmerdale.  They are currently running a massive £100,000 free bingo promotion which has seen millions of free bingo tickets distributed though popular weekly magazines.  The free bingo campaign is the first of tombola’s promotions to carry the new tropical island creative and launched on the same day as the new campaign website reflecting the new tropical design.

tombola are a really exciting bingo site at the minute as they offer their players a truly unique bingo experience as all their games are developed in house exclusively for tombola.  tombola regularly launch new games which keeps their players coming back and develops excellent player retention.  They also offer 43 friendly chat rooms moderated by over 100 chat room moderators and a weekly free game for depositing players where £20,000 is won every week.

Affiliates of tombola can choose from a variety of revenue share or CPA commission structures.  Affiliates on the revenue share structure can earn 35% for £0-£750 of net gaming revenue; 40% for £751-£1,500 of net gaming revenue; 45% for £1,501-£3,000 of net gaming revenue and 50% for £3,000+ of net gaming revenue.  The CPA structure is £25 per player, for the first 24 players staking £25 or more; £30 per player, for 25-49 players; and £35 per player, for 50 or more players.  You can find out more about tombola’s affiliate program on the program page.

This is an excellent time to join tombola’s affiliate program as they are offering all new affiliates an extra 10% commission on top of their existing tier for the whole of July and August.  All affiliates will also benefit from the massive amount of brand exposure created by their multimillion pound advertising campaign which will improve affiliates ability to convert players.  tombola currently offers all new players a £25 Money Match offer which has a 35% conversion rate through the affiliate channel.  

The entire tombola affiliate program is powered by the Income Access affiliate marketing software. Completely brandable and customisable, the Income Access affiliate software offers operators the flexibility they need to create an affiliate marketing experience that reflects their brand. More information about the Income Access software can be found here.

About tombola
tombola and its associated companies have been involved in bingo for almost 50 years. One company has been the leading supplier of bingo tickets to traditional bingo clubs since the 60s. tombola began offering players free to play, instant win games at www.tombola.co.uk in 2000.  From January 2006, tombola was responsible for the design, management and development of one of the UK's biggest bingo sites - Sun Bingo. Tombola was relaunched as an online bingo gaming site in April 2008 and is now the biggest online bingo site with more paying players than any other site (source: BingoPort) and the most visited bingo site in the UK (source: Hitwise).

About Income Access
Offering a complete array of integrated affiliate marketing solutions for the igaming industry, Income Access offers four different services to meet the unique needs of their individual clients: (1) an affiliate network of over 18,000 gaming affiliates, (2) affiliate management services, (3) white label affiliate marketing software, and (4) an SEM agency specifically for the igaming industry. Since its establishment in 2002, Income Access has worked with over 60 operators across all gaming verticals, including some of the most trusted names in online gaming, such as Victor Chandler, Sportingbet, tombola, and Game Account.