In a record breaking contest for the best ad video for Specialized Mobile Provider Webtel.mobi, the top prize of $20,000 was awarded to two amateur video producers from the United States.
The video features two white men that are obviously not urban rap stars. They appear half-naked in a variety of unusual outdoor settings while talking to various celebrities on their mobile phones, using Webtel.mobi’s mobile phone service. The video will be seeded worldwide on the internet starting July 22, 2009.
Webtel.mobi is impressed with the innovative creativity that was shown in many of 174 videos that were submitted to them over the course of the competition. According to a spokesman for the company “We never expected two white rappers to win the overall prize in our company’s competition. However, their video was original, creative and very funny, so maybe they can use some of their $ 20 000 prize money to sign up with Eminem’s production company – and who knows, perhaps they’ll be the next guys to win America’s Got Talent. They’ll just have to give David Hasselhoff another call to get onto the show”. The winning video can be viewed at:
http://console.unrulymedia.com/wildfire/video/aCTMT-1248106784175
The competition ended up breaking all previous records set for video advertisement competitions on the video hosting site Zooppa.com. In bypassing the traditional ad industry production route, Webtel.mobi opened up its marketing campaign to talented, creative people outside the traditional ad agency and video production structures, garnering 174 video ads for the cost of just one agency-produced commercial.
About Webtel.mobi:
Webtel.mobi is a Specialized Mobile Provider whose innovative service allows users to make local, international or roaming calls, or send text messages, from their mobile phones, anywhere in the world. It has the largest geographic coverage of any mobile provider. Its call and text rates are up to 80% less than competitors' standard costs, and can be made directly from any web-enabled mobile phone, anywhere in the world. Information on the Webtel.mobi product is available at http://www.webtel.mobi/pc and the service is available from any mobile phone at http://www.webtel.mobi
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