Michigan NLP Seminar Promotions Utilize Web 2.0 Promotions

Detroit, MI – For those who aren’t sure what to make of this new economy you may want to take some advice from Michigan based NLP expert Anna Russo. When Success Strategies NLP promoted their new Summer Lecture Series they were working on a very limited budget. They had very tight deadlines and wanted to get the message out quick to many people in the Metro Detroit area. Anna turned to Web 2.0 to promote her new series.


In recent months, The Detroit Free Press has announced that it was going to limit its delivery service. In Ann Arbor, the famous Ann Arbor News has called it quits. The nearby Northville paper has also collapsed and other smaller newspapers are also treading on shaky ground. A lot of advertisers are now looking for cheaper, faster, alternative routes to help them sustain visibility. This is why Web2.0 viral marketing is such an obvious choice.

“In the beginning nobody knew what to make out of Web 2.0 let alone how to work with it. Now getting a commercial together takes very little effort and the pay off is huge.” Says I Cantu Media LTD owner, Ted Cantu. “The power of this communication tool is enormous and there are 100 million viewers on a day on Youtube.Com alone. That number may very well double as broadband modems become the norm.”

The Detroit economy has been hit hard with trouble in the automotive industry, lack of jobs and
limits on industry. Smaller companies that want to get the word out have a rough time and are
getting fewer options. Online visibility is really key here because a lot of consumers will go to
the Internet first to look up a company before they will turn to the Yellow Pages. Traditional
media can be very pricey in this rocky economic climate and may not serve as the best
option. Radio spots are expensive and often come with an extensive contract. Full page
print ads are also disadvantageous and offer limited results. But digital media, (audio and
video alike) are accessible on iphones, websites, blogs and more.“The recent months to
come will be interesting for Detroit. As retail stores, restaurants residential and commercial
real estate run out of options they will need to adapt to a new form of communication. I
really think Web 2.0 is the ticket for many of these businesses and getting the word out
to the right people – consumers that want to spend money.”

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