While slower than 2011, we forecast that the DIY & gardening market will contract again in 2012, shrinking by 1.9%. The main factors behind this remains the weak housing marrket and tight disposable incomes. The market remains divergent, with gardening, which is supported by events and a more frugal customer, 1.5% up in 2012 while DIY is 3.6% down.
Between 2007 and 2012, grocers and general merchandisers have taken the greatest share of the DIY & gardening market, gaining 2.7 and 1.5 percentage points of share respectively over the period. Both have benefitted from targeting a less affluent customer base and having higher levels of convenience.
As sales growth will be tough in the current environment, retailers should focus on protecting margins and developing their offer to come out of the downturn stronger. Opportunities to grow sales include creating a compelling offer for older customers, who are more likely to own their own home, developing online and engaging with customer trends.
The UK DIY & Gardening Retailers 2012 report provides a thorough analysis of the currently challenging DIY & gardening market. With sales growth hard to achieve, we examine strategies retailers can use to come out of the downturn stronger. We also provide comprehensive analysis of the market, and the major players in the sector.
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