Extra Innings, the indoor baseball and softball training facility based in
Middleton, Mass., is offering local sports enthusiasts a chance to try their hand
at creating a commercial video for the company with the launch of a video
competition. The contest follows the company’s latest ad campaign with Mullen
Advertising, who created promotional material for the Extra Innings Mobile
Instructor App. Check out ‘The Perfect Swing’ video here: [
http://www.youtube.com/watch?v=AxBQImW31TY ].
Extra
Innings is encouraging baseball and softball players, parents
and other youths in the community to submit videos of themselves or their
children playing ball. The videos can be creative, humorous, educational or
just downright embarrassing. The winner of the best video will have the
opportunity to work with a professional advertising firm to develop the next
promotional video for Extra Innings, which is distributed nationally and on all
Extra Innings social media accounts such as YouTube, Facebook and Twitter. A
gift pack with Extra Innings gear is also included. To enter, players should
post their video to the company’s corporate Facebook page or they can share the
video on Facebook using the Mobile Instructor App from now until May 31. A
winner will be announced on June 4. Coinciding with the opening week of major
league baseball from April 1-8, the Mobile Instructor App will be available for
download at a discounted price of $2.99.
The competition was sparked after the recent launch of the company’s Mobile
App, the Extra Innings Mobile Instructor, which allows baseball and softball
players to improve their technique. Players can record a video of themselves,
and coaches can record video of their players swinging or pitching, and then
provide their own commentary using a "white board" technique. The
Mobile Instructor’s state of the art telestrator features a full set of
professional tools including scalable shapes, freehand drawing, ball icons, and
full screen grid and text notes. This app also provides the capability to save
the analyzed video and send it via email, complete with title card and summary
screen with customizable voice over. Players who need professional instruction,
however, can submit their recorded video to Extra Innings instructors, most of
whom are ex-Major League and Minor League ball players, for professional
analysis. Retailing for $4.99, the app also gives access to online ordering at
Extra Innings’ Pro Shops where baseball and softball equipment and apparel can
be purchased directly through the app as well as access to the Extra Innings
center finder. Video submissions are sold in bundles of three.
The Extra Innings Franchise Company was started in 2004 to franchise the unique
and profitable business model throughout the United States. Based in Middleton,
Mass., Extra Innings has nearly 40 locations in 17 states in all regions of the
country and projections call for close to 60 locations to be in operation by
the end of 2012. For more information, visit http://www.eifranchise.com.
Press & Media Contact:
Nicole Benzer
Sanderson & Associates, Ltd
264 South Main St.
Middleton, MA 01949 - USA
312-829-4350
http://www.extrainnings.net
