Internet marketers build trust with consumers through content

Today’s consumers are very internet savvy and numerous studies have shown that brand trust is crucial to any legal internet marketing campaign. A recent Global Trust in Advertising report released by Neilsen showed that 58 percent of consumers say they trust editorial content and brand sites more than other types of internet marketing.

Even though 42 percent of respondents said they didn’t always trust content, an overwhelming majority do, which emphasizes how important it is for a brand or business to post trustworthy content that is also informative. Many consumers make their purchasing decisions based on the information found on the internet.

There has been a growing trend of people getting their news almost exclusively from the internet. Instead of just providing general information to promote a business, legal internet marketing firms should use a website to discuss news and trends in their field to build trust with consumers and convert them into clients.

The Neilsen study also showed that 50 percent of people approved of the content they receive through an email marketing campaign. Among the least trusted forms of internet marketing are direct response ads on a multiple platforms.

A recent article by Brafton new showed that 90 percent of B2B businesses are using some form of content marketing. Additionally, 60 percent of business said they would invest more into content as part of their legal internet marketing campaigns.