Delhi Duty Free and Beam India hosts Teacher’s mega promotion

International travellers will have all the more reasons to fly high as Teacher’s, the No 1 Scotch whisky in India, is now offering exclusive gifts across its premium portfolio. With this offer, Teacher’s aficionados can avail an exclusive Shaffer Pen on purchase of two bottles of Teacher’s Highland Single Malt; an exclusive Back Pack on purchase of two bottles of Teacher’s Origin and a Set of whisky glasses with every purchase of two bottles of Teacher’s Highland Cream.

The story doesn’t end here as Teacher’s is also giving a chance to participate in the month long promotion to win mega prizes like Tissot Watches, Apple iPAD 2 or Blackberry 9300 3G phone. The limited edition offer is on from April 1, 2012 and will continue till 30 April, 2012 at Delhi Duty Free shops in terminal 3 of Delhi IGI airport.

The mega promotion also includes:-  

• On purchase of two bottles Teacher's Origin 100CL travellers can get a bag free
• On purchase of two bottles of Teacher's Single Malt 100CL travellers can get one Shaffer pen free
• On purchase of two bottles of Laphroaig Quarter Cask 100CL travellers can get a bag free
• On purchase of Laphroaig 18YO 70CL travellers can get free Laphroaig travel bag
• On purchase of Courvoisier XO, travellers can save $25

Teacher’s Highland Single Malt Scotch Whisky comes from the Ardmore distillery in the Highlands of Scotland, established in 1898. A 100% peated Highland malt, the spirit is lightly, yet entirely peated – and has been so since when the Teacher’s family first decided to build a distillery in the Highlands. From the beginning till today, Ardmore uses the highest quality production methods, including traditional wooden wash backs and peats it’s malt with peat taken only from the Highlands.

Teacher’s Origin is an addition to the Teacher’s portfolio that includes eminent expressions like Teacher’s Highland Cream and Teacher’s 50. Teacher’s Origin celebrates William Teacher’s origin as a fine blender of Scotch whisky and is a premium scotch blend that contains 65% malt, greater than any other standard blend and is maturated in 19th century styled Quarter Casks which impart upto 30% more maturation resulting in a rich and smooth taste.

Teacher’s Highland Cream was the first internationally known Scotch to be launched in India. Today, Teacher’s is the largest selling scotch brands across the country. It uses over 45% single malt, with Ardmore single malt being the main scotch in its blend to make Teacher's Highland Cream blended Scotch. It also uses over 30 different single malt whiskies.

Said Mr. Steve O Connor, CEO, Delhi Duty Free Services Pvt. Ltd. “Teacher’s Highland Cream is one of the finest brands in the Scotch whisky segment and Beam Global products in general have always received a good response at Delhi Duty Free. Travellers from all over the world find fervour with this brand. With this promotion, DDF gives travellers an opportunity to win exciting products while they travel in or out of the country.”

Mr. Harish Moolchandani, CEO & Managing Director (India & Indian Sub Continent), Beam India said, All our efforts in building Teacher’s as a brand have been concentrated in bringing it closer to its target group. The brand has, today, grown to a pre-eminent position in India and hence the utilisation of the GTR (Global Travel Retail) is imminent. We have significantly expanded our sales channels to ensure easy availability of our products to the consumers. With enhanced distribution channel of Teacher’s, we are well positioned to further expand our market share in the Scotch whisky segment.”