Rochester, NY 7/30/2009 10:14:51 AM
After Hours - Sprint Nextel Corp. S, Sprint soon to Acquire Virgin Mobile: Two Brands Better than One
Sprint Nextel Corp.
Questions hanging on mind of investors and analyst, after Sprint announced plans to buy Virgin Mobile yesterday, was why the carrier was adding another prepaid brand, when it already has Boost Mobile?
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Dan Hesse, Sprint’s chief executive, said it sees great potential for prepaid service in the U.S. “We think there is an opportunity here, where two brands are clearly better than one.”
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