Detroit, MI – Auto dealerships now have a new resource to consider when it comes to selling cars. Metro Detroit based, I Can2 Media has released a series of options for auto dealerships using viral marketing to get the word out. This platform was developed to introduce the consumer to nearby auto dealerships and also to give the dealerships more exposure on the Internet.
The spring months have been tough on the auto dealerships for several reasons. The bailout situation has left the industry on rocky ground. But in addition to that there was been a huge migration of people leaving the State of Michigan due to a monstrous 15% unemployment rate. Then you have three newspapers who have scaled down their efforts including the collapse of the Ann Arbor News. Other Metro Detroit newspapers have planned on only delivering their papers to homeowners three days a week. This leaves the advertising situation severely limited.
“The idea of – Buzz Marketing – was to get the messages out to the people who needed to see them. Thanks to online video, audio and microsites we are able to blast out our marketing messages in as little as 15 minutes. Our press releases appear on Google in minutes, our videos appear on Google in about a half hour and this gives the auto dealerships a huge advantage.” Explains company leader Ted Cantu.
“I am enthused about getting auto dealerships on the web because the majority of the auto web sites out there are not optimized to be seen by people. Its people who buy the cars not PPC rates. Pay per click is expensive and a lot of our dealerships are trying to hold on as best they can. This way their ads get seen by roughly 100 million viewers a day and we guarantee visibility in the areas they choose. Its win –win for the auto dealerships and us.” Says Ted Cantu.
Ted Cantu is no stranger to advertising he has worked with several huge companies including Cap Gemini, Capital Records, WWE, Foote Cone and Belding, and Lever Ponds just to name a few. This new advertising platform can even take existing media, (radio commercials or television spots) and shoot them across the web so they pop up in key markets.
“The problem with a lot of businesses on the web is that they are too broad. You have to get really narrow focused on who your buyer is online in order to be effective. Once you get that under control it is much easier to get customer information and show them what you can offer.”
Cantu and Co. has created an e-book that explains how marketing on the web in the Web 2.0 age can help. This book explains how you can get in front of your customer in minutes and maintain a campaign that is very simple and inexpensive to run. You can find out how to use tools like Twitter, Facebook, Linked In, Web PR and Viral Video to reach your ideal customer. There is no cost for the e-book and it will be emailed out upon request.
You can get the e-book with 32 tips, secrets and strategies by contacting I Can2 Media at:
tedcantu@gmail.com or call the 800 support number at: 1.888.305.2532
These techniques and strategies will work in any auto dealership in the country despite the economic trends or conditions. It teaches you how to communicate with search engines.
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