Mobile search to drive internet marketing in 2012 and beyond

Smartphones are so common that mobile search inquiries are becoming the primary way people surf the web and find businesses to patronize. A recent study by BIA/Kelsey suggests that mobile search will surpass traditional search by 2015, emphasizing the need for legal internet marketing agencies to optimize websites so they can be viewed on mobile devices.

According to the company, mobile search injuries will reach 31 billion by the end of 2012. In 2011 mobile search accounted 19.7 billion searches out of a total of 55 billion searches. By the end of 2015, the BIA/Kelsey believes that mobile search will far surpass searches done on laptops or desk tops.

A recent survey by Brafton News found that brands and legal internet marketing firms planned to spend more of their advertising budgets on developing and optimizing sites to be viewed on smartphones and tablets.

A highly visible website can help a business increase their customer base and grow their business. This highlights the need for a company to take whatever steps they can to optimize their website and achieve a high rankings in search. These steps should include developing websites that are easily accessed through mobile devices and having an effective social media marketing campaign.

A legal internet marketing company can help the growing business develop an appealing site and give them guidance on how to build a site for mobile platforms.