Bruce Rossmeyer, Harley Davidson Mogul, Dies in Motorcycle Accident

Bruce Rossmeyer, known for building a Harley Davidson empire with 15 dealerships, died Thursday in a motorcycle accident.

Rossmeyer and a group of friends were on their way to the Sturgis motorcycle rally in South Dakota when the accident happened. Rossmeyer was riding on a Wyoming Highway 28 when he attempted to pass a truck pulling a camper as it turned left. The 66-year-old, who was not wearing a helmet, struck the driver’s side door. Rossmeyer was pronounced dead at the scene.

“He was in that moment that he lived for. He was doing what he loved to do. How ironic it is for him to be on a motorcycle in one of the most beautiful riding territories in the U.S. It's sad, but he couldn't have picked a better spot on God's earth to feel that freedom when you ride,” says Richie Supa, a biker and musician who often performed at Rossmeyer's charity events.

Rossmeyer started his career as an automotive dealer. In 1994, he opened a Harley Davidson dealership in Daytona Beach. With the success of the Daytona dealership, Rossmeyer began to expand his empire all across the United States.

Rossmeyer is survived by his wife, five children and several grandchildren. No other details on his death were available. His family has not commented.

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