Frequent users of mobile apps and websites are often on the go, traveling from one place to another either by car or plane. These road trippers and jet-setters are a good audience to target in a mobile legal internet marketing campaign and Alaska Air is rising to the occasion.
When Alaska Air developed their new mobile site they had the jet setters in mind and catered their site to these users. People on smartphones will automatically be directed to their mobile-optimized site where they can pay for check baggage ahead of time and obtain mobile boarding passes. Passengers can also sign up for email or text alerts that will give them flight arrival and departure times, and allow them to view or change seats and flights.
The Alaska Air apps for iPhone and Android as this time won’t allow people to purchase flight tickets, but developers plan to add a booking feature in the future.
Alaska Air has listened to the demands of legal internet marketing experts who have urged businesses to optimize their sites to be viewed on smartphones and tablets.
Millions of people in have mobile devices, but it won’t bet too far in the future when every cell phone user converts to a smartphone. As more people begin to use these handy devices, it will be necessary for legal internet marketing companies and brand to convert optimize their site so they can be viewed on the go.