The report provides
detailed quantitative analysis of past and future trends, crucially providing
retail sales data not just by channel and by product, but showing product sales
through different channels. This allows marketers interested in retailing to
determine how to account for the development of retail trade overall and to
know which channels are showing growth for which products in the coming years.
It aims to capture the shift to new channels depending on the country, the
effects of recession, shifting consumer behaviour; thereby providing timely,
highly comparable analysis of the retail markets. Data sets are provided for
2006 through to 2016, with actuals being provided for 2011. All initial market
sizing and analysis is conducted in local currency in order to ensure local
trends are reflected in the data before conversion into other currencies.
Consumers have been
reacting to the effects of the global recession including the following
recovery period on their discretionary spending and retail markets have been no
exception. While the country by country market changes have varied, nowhere has
been left totally untouched.This report quantitatively examines the components
of change in the market by looking at historic and future growth patterns
including how changes in consumers’ behaviour have affected retail sector for
different product categories and channels.
This report provides
detailed data on the size and development of retail sales of individual product
types through specific retail channels and formats in Denmark. It provides a
detailed and comprehensive quantitative analysis of the trends affecting market
development through both historic and forecast data.
Key Features and
Benefits
Detailed category coverage is provided, covering 25 products, across eight
product groups that include: Apparel, Accessories and Luxury Goods, Book, News
and Stationery, Electricals and Electronics, Food and Grocery, Furniture and
Floor Coverings, Home and Garden Products, Music, Video and Entertainment
Software, and Sports and Leisure Equipment.
Detailed channel
coverage is provided, covering 17 products, across four channel groups that
include: General Retailers, Specialist Retailers, Value Retailers, and Online
Retailers.
Forecasts allow
marketers to understand the future pattern of market trends, from winners and
losers to category and channel dynamics, and thereby quickly and easily
identify the key areas in which they want to compete in the future.
Key Highlights
Hypermarkets, supermarkets, and hard-discounters continue to dominate among the
channels, contributing nearly one-third of the total retail sales.
The online channel is
expected to contribute a mid-single digit share in the total retail sales.
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