News / Internet
Miles Technologies Saves $200,000 in Marketing Expense with Broadlook
“Our effectiveness with the Broadlook solution has been almost 2 to 1 compared to a purchased list” – Chris Miles President and CEO
Broadlook Technologies is proud to announce yet another success story in Miles Technologies. Through effective implementation of the suite of Broadlook solutions, Miles Technologies has streamlined their prospecting process, and maximized their ROI, while shortening the sales cycle.
About Miles Technologies:
Miles Technologies is a leading provider of technology-based business solutions to small and medium–sized businesses in the mid-Atlantic region. From highly customized integration, networking and Internet services, to application development, technical support and software customization, Miles Technologies delivers on its promise of “You Request. We Respond. It Gets Done.”
Challenge:
Historically, Miles Technologies drove campaign efforts utilizing purchased lists resulting in moderate success with rapidly diminishing returns.
Solution:
Found a solution to bring virtually un-tapped information into their marketing mix, while driving high response and lower overall costs. The secret was found in a combination of Broadlook’s Profiler and Eclipse. Leveraging the two, Miles Technologies has been able to create highly targeted lists, with real-time information.
Results:
Not only have response rates improved significantly, but Miles Technologies’ staff has been able to increase their productivity over the manual processes they were deploying. Essentially, they have been able to reach more people in a much shorter amount of time.
“We put our efforts with the Broadlook solution in the context of our entire marketing strategy and budget.” Mr. Miles said, “Including labor, and other related expenses, using Broadlook saves us over $200,000 per year versus other high value marketing alternatives that would produce similar results!”
The entire report is available for download here.
About Broadlook
Broadlook Technologies is the leader in the creating innovative software applications and services that empower B2B professionals to “Leverage the Internet” to grow revenues and improve productivity. From sales, marketing, recruiting and more, Broadlook provides the automation and intelligence to help you to Know Everything – www.broadlook.com
Contact Us
Broadlook Technologies – Know Everything
April Kucharski
262.754.8080
http://www.broadlook.com/
Press Contact
Dillinger & Kovach
http://www.dillingerkovach.com/
