Professional golfers were not the only group that was severely impacted by rainfall in June; casual golfers were kept inside across much of the Northeast where rainfall was up 12% compared to last year. Weather is the most influential determiner of golf rounds played and it did not cooperate with courses across the country in June. Weather Trends International and Golf Datatech released the June 2009 Golf Weather report and it showed that rounds played were down -3.3% in June, but up +0.2% YTD in 2009, for the country as a whole. June is typically the prime month for courses in the Northeast and Mid-West, but this year those areas were hit hard with drenching rains and cooler than normal conditions leading to a decrease in the number of rounds played.
In the Mid-West, scattered rain highlighted the importance of location specific weather information.
For more information Contact Dennis O’Donnell (dodonnell@wxtrends.com) or Tom Stine (stinegolf@aol.com) or visit http://www.wxtrends.com
About Weather Trends International: The global leader of actionable year-ahead business weather guidance for retailers, manufacturers, pharmaceutical companies, agricultural firms, financial analysts and the movie industry. Clients include some of the world’s most respected and successful companies like Wal-Mart, ASDA, Target, Kohl’s, Calypso, Reckitt Benckiser, Town Shoes, Sherwin-Williams, AutoZone, Anheuser-Busch, Johnson & Johnson, 3M, SC Johnson, JP Morgan, Agway, Hershey’s and over a hundred others. Its business centric weather solutions and understanding of how consumers respond to the weather is used throughout organizations to help "manage the weather risk”. Utilizing technology first developed in the early 1990s, Weather Trends International’s unique statistical math based trade secret formula forecasting methodology projects temperature, precipitation and snowfall trends by day and week a year-ahead for 20,000 locations across the globe with an industry leading 80%+ accuracy. WTI is a 2009 winner of the Red Herring North America technology award and 2009 winner of the American Business Award for Most Innovative Company of the Year. Offices in
About Golf Datatech was established in 1995 to create accurate and timely information on the retail sales, inventory, pricing, and distribution of golf products through the on and off course channels. In 1998 the company extended its research into consumer attitude and usage studies, along with proprietary consumer research and strategic sales and marketing consulting. Visit http://www.golfdatatech.com for more information.