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Customer
demand for Ford’s fuel-efficient vehicles coupled with the
Ford,
Lincoln and Mercury dealers reported 118,197 retail sales in July, up 9 percent
versus a year ago. Total sales (including fleet customer deliveries) were
158,838, up 2 percent versus last year.
“We had
another strong month in progress before the ‘Cash for Clunkers’ program
started,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and
Service.
“Our
products, our dealers and our advance preparation enabled us to leverage the
program and drive traffic and sales to another level,” he added. “In
addition, we achieved a sales increase even though we decreased incentive
spending in an increasingly competitive environment.”
We have the
freshest line of new products in the industry,” said Czubay. “We’re
really encouraged by the growing number of consumers who are considering Ford
for their next vehicle.”
Internal and
external studies show a positive trend in the percentage of consumers with
favorable opinions about Ford, and growing numbers of consumers who are willing
to consider purchasing a Ford vehicle, thanks to improved fuel economy, smart
technology and higher residual values.
More new products are on the way. The first new 2010 Ford Taurus sedans
were delivered at the end of July, as well as the first Transit Connects.
The all-new Taurus is the smartest full-size sedan in
This
summer, Ford also will debut its EcoBoost engine technology in the Taurus SHO,
Lincoln MKS, Ford Flex and all-new Lincoln MKT crossover vehicle. In
these vehicles, EcoBoost provides the fuel economy of a six-cylinder engine and
the performance of a V-8.
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