Dallas, Texas 8/4/2009 11:07:49 PM
News / Business

Ford (NYSE:F) Programs Propel July Sales Increase

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Customer demand for Ford’s fuel-efficient vehicles coupled with the U.S. government’s Car Allowance Rebate System (“Cash for Clunkers”) enabled Ford to post the first sales increase of any major manufacturer in 2009.

 

Ford, Lincoln and Mercury dealers reported 118,197 retail sales in July, up 9 percent versus a year ago.  Total sales (including fleet customer deliveries) were 158,838, up 2 percent versus last year.

 

“We had another strong month in progress before the ‘Cash for Clunkers’ program started,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. 

 

“Our products, our dealers and our advance preparation enabled us to leverage the program and drive traffic and sales to another level,” he added.  “In addition, we achieved a sales increase even though we decreased incentive spending in an increasingly competitive environment.”

 

We have the freshest line of new products in the industry,” said Czubay.  “We’re really encouraged by the growing number of consumers who are considering Ford for their next vehicle.”

Internal and external studies show a positive trend in the percentage of consumers with favorable opinions about Ford, and growing numbers of consumers who are willing to consider purchasing a Ford vehicle, thanks to improved fuel economy, smart technology and higher residual values.
 
More new products are on the way.  The first new 2010 Ford Taurus sedans were delivered at the end of July, as well as the first Transit Connects.
 
The all-new Taurus is the smartest full-size sedan in America.  The Transit Connect, a small, fuel-efficient purpose-built van, is the first ONE Ford global vehicle to be sold in the United States.

 

This summer, Ford also will debut its EcoBoost engine technology in the Taurus SHO, Lincoln MKS, Ford Flex and all-new Lincoln MKT crossover vehicle.  In these vehicles, EcoBoost provides the fuel economy of a six-cylinder engine and the performance of a V-8.

 

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