Rochester, NY 8/5/2009 5:44:45 PM
Pre-Market - TiVo Inc., TIVO - Cable TV companies are now able to track your ad habits
TiVo Inc.
Cable TV companies and DVR makers now were able to track behavior of TV watchers down to the second. These companies are developing a sophisticated science for determining just which TV commercials people skip and which ones they watch.
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"No TV advertiser wants to hear anymore what the audience is for a program," said Todd Juenger, vice president and general manager of TiVo Audience Research & Management. "They care about how many people saw their specific commercial."
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