Rochester, NY 8/5/2009 8:56:27 PM
YHOO - Yahoo and Microsoft Seek Contract Has Escape Clauses
Yahoo! Inc.
Yahoo! Inc., YHOO
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Yahoo’s recently announced search alliance with Microsoft has escape clauses that allow the top internet destination to pull the plug if the partnership stumbles, according to a regulatory filing late Tuesday. Under the previously disclosed outline of the deal, Microsoft will provide the mechanically driven search results to both its own Bing search engine and to Yahoo’s pages.
Microsoft will process the self-service placement of ads that appear next to specified search phases, while Yahoo will handle in-person sales of such search ads for both companies.
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