Swiss Wrist, an online boutique specializing in new and pre-owned Rolex watches has announced that it has been taken over by new management, effective April 2012. Austin Peterson, new Chief Executive Officer, stresses that Swiss Wrist is devoted to ensuring an absolutely unique and pleasant shopping experience while providing an excellent selection of beautiful watches.
With a new management team at the helm of the company, Peterson maintains Swiss Wrist is now more concentrated on customer service than ever before, but reiterates their commitment to supplying top quality, authentic luxury wrist watches at competitive prices.
Peterson says: “We are more focused on customer satisfaction. We understand how people are emotionally attached to their possessions, especially those with sentimental value. This is how most people feel about their Rolex watches, and we are committed to providing them a level of service beyond their expectations.” Peterson is referring to a YouTube video a satisfied client sent Swiss Wrist. The short video shows a birthday gathering where a father receives a Gold Rolex Presidential watch as a gift from his family. The man’s eyes well up with tears and he is too emotional to speak at first, overwhelmed as he admires the watch he has wanted for thirty years but never purchased for himself.
Along with the ownership change, Peterson announces the rebranding of Swiss Wrist. With the theme of providing a superb customer shopping experience in mind, the company has invested largely in a more robust website. This new site will have better visibility of the Rolex watch inventory, as well as provide a more user-friendly interface, allowing customers to browse the site more efficiently.
The new leadership at the company also has plans to use the Swiss Wrist brand in more philanthropic endeavors. “Fulfilling corporate social responsibility is the need of the hour and we shall not lag behind in this at any cost.” Peterson continues, “Swiss Wrist will enhance its community involvement and commitment to helping various local charities.”
Finally, he assured Swiss Wrist customers and Rolex fans that even though the company has changed hands, this will not affect the reasonable prices they provide, rather the consumer will have a more extensive selection of Rolex watches available to them. Swiss Wrist does not believe in the high markup sale of each watch; it instead focuses on higher sales volumes at lower markups in addition to providing excellent customer service.
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