The focus of this study is to strategically analyse the North American and Latin American markets for navigation and telematics services. Key market drivers, restraints, and trends are covered, and recent developments in the market are discussed. The study explains about the unit shipment forecasts analysis of OE embedded navigation, aftermarket embedded navigation, PND navigation, smartphone navigation subscribers and telematics service subscribers. The study also gives impact of mega trends and detailed technology roadmap. This study also provides key conclusions and recommendations based on the current value chain dynamics.
Table Of contents
Executive Summary 4
Research Objective, Scope, Methodology and Background 12
Definitions and Segmentation 19
Market Overview 22
Mega Trends and Industry Convergence Implications 24
Total Automotive Navigation and Telematics Services Market 27
North American OEM Embedded Navigation Segment Breakdown 31
North American PND Navigation Segment Breakdown 38
North American Aftermarket Embedded Navigation Market 45
North American Smartphone Navigation Segment Breakdown 51
North American Telematics Services Segment Breakdown 58
Latin American Navigation and Telematics Segment Breakdown 65
Conclusions and Future Outlook 93
Appendix 98
