Magnit Russia: Consumer Profile is the result of Canadean’s extensive online consumer survey Magnit in Russia, presenting uniquely detailed data on Magnit’s end-consumers. It provides retailer profiles for both Main and Occasional consumers (determined by the share of their goods coming from this retailer) covering over 25 individual consumer groups, and retailer share at product category level.
The report provides valuable, hard to obtain, consumer-survey based, data on Magnit in Russia, showing who its end-customers are and how well the retailer is performing overall (as measured by category share). By focusing on end-consumers and not in-store shoppers, the report provides a different perspective compared to other types of data, helping retailers to identify which consumer groups they want to compete for in the future.
Key Features and Benefits
List of Tables
Table 1: Food Volume Units
Table 2: Alcoholic Drinks Volume Units
Table 3: Non-Alcoholic Drinks Volume Units
Table 4: Personal Care Volume Units
Table 5: Russia Federation Survey Respondent Profile (weighted), 2011
Table 6: Magnit Russian Federation: Survey-tracked Total Beer, Cider & Pre-mixed Spirits (Off-trade Drinks only) Volume % Share, 2011
Table 7: Magnit Russian Federation: Survey-tracked Total Spirits (Off-trade Drinks only) Volume % Share, 2011
Table 8: Magnit Russian Federation: Survey-tracked Total Wine (Off-trade Drinks only) Volume % Share, 2011
Table 9: Magnit Russian Federation: Survey-tracked Total Hot Drinks (Off-trade Drinks only) Volume % Share, 2011
Table 10: Magnit Russian Federation: Survey-tracked Total Soft Drinks (Off-trade Drinks only) Volume % Share, 2011
Table 11: Magnit Russian Federation: Survey-tracked Total Bakery & Cereals Volume % Share, 2011
Table 12: Magnit Russian Federation: Survey-tracked Total Chilled & Deli Foods Volume % Share, 2011
Table 13: Magnit Russian Federation: Survey-tracked Total Confectionery Volume % Share, 2011
Table 14: Magnit Russian Federation: Survey-tracked Total Dairy Volume % Share, 2011
Table 15: Magnit Russian Federation: Survey-tracked Total Fish & Seafood Volume % Share, 2011
Table 16: Magnit Russian Federation: Survey-tracked Total Ice Cream Volume % Share, 2011
Table 17: Magnit Russian Federation: Survey-tracked Total Meat Volume % Share, 2011
Table 18: Magnit Russian Federation: Survey-tracked Total Oils & Fats Volume % Share, 2011
Table 19: Magnit Russian Federation: Survey-tracked Total Pasta & Noodles Volume % Share, 2011
Table 20: Magnit Russian Federation: Survey-tracked Total Prepared Meals Volume % Share, 2011
Table 21: Magnit Russian Federation: Survey-tracked Total Savory Snacks Volume % Share, 2011
Table 22: Magnit Russian Federation: Survey-tracked Total Seasonings, Dressings & Sauces Volume % Share, 2011
Table 23: Magnit Russian Federation: Survey-tracked Total Soup Volume % Share, 2011
Table 24: Magnit Russian Federation: Survey-tracked Total Soy Products Volume % Share, 2011
Table 25: Magnit Russian Federation: Survey-tracked Total Syrups & Spreads Volume % Share, 2011
Table 26: Magnit Russian Federation: Survey-tracked Total Feminine Care Volume % Share, 2011
Table 27: Magnit Russian Federation: Survey-tracked Total Fragrances Volume % Share, 2011
Table 28: Magnit Russian Federation: Survey-tracked Total Haircare Volume % Share, 2011
Table 29: Magnit Russian Federation: Survey-tracked Total Make-up Volume % Share, 2011
Table 30: Magnit Russian Federation: Survey-tracked Total Men's Toiletries Volume % Share, 2011
Table 31: Magnit Russian Federation: Survey-tracked Total Oral Hygiene Volume % Share, 2011
Table 32: Magnit Russian Federation: Survey-tracked Total Personal Hygiene Volume % Share, 2011
Table 33: Magnit Russian Federation: Survey-tracked Total Skincare Volume % Share, 2011
Table 34: Magnit Russian Federation: Survey-tracked Total Suncare Volume % Share, 2011
