Programs scheduled in July 2012
1. BRANDS ON NEW SCREENS: CHALLENGES & OPPORTUNITIES IN SOCIAL MEDIA - In today's marketing context, engaging with your consumers in the Social Media space has become imperative for most brands. Consumers are increasingly spending time on newer 'screens,' posing both a challenge and an opportunity for brands. The program aims to provide an outline of Social Media and how brands can use the various tools to their advantage.
Duration/Schedule of Program- Two days. 10.00 am to 6.00 pm. 20th & 21st July, 2012 (Friday & Saturday).
Program Director- Lakshmipathy Bhat, Advertising Professional, Blogger, Social Media enthusiast
With experience in traditional advertising of over 2 decades, Lakshmipathy Bhat has grounding in what could be called 'conventional advertising'. Having witnessed the change from print and TV campaigns to Facebook Marketing and Augmented Reality, he brings a holistic perspective on brand communications. He firmly believes that Social Media cannot be treated as a silo in marketing communications and must be integral to the brand's marketing agenda. He is a blogger since 2007 and his personal blog 'Bhatnaturally' is ranked among the Top 100 advertising blogs in the world.
2. ENTREPRENEURSHIP 301: SCALING BUSINESSES FROM ONE ORBIT TO THE NEXT - Every business aspires to grow and they will, they only have to find a way of doing it sustainably. The program discusses a structured approach to answer, when, how and what for scaling businesses through Interactive talks and hands-on exercises.
Duration/ Schedule of Program- 2 days. 9.30 am to 5.30 pm. 27th - 28th July 2012 (Friday & Saturday).
Program Director- Manish Singhal, Chief Saarthi, Saarthi Consulting
After a successful career across many technology companies like Motorola, Ittiam and Sling Media, Manish jumped off the corporate track to start Saarthi Consulting. Now, he helps start-ups get established and started-ups scale as Chief Saarthi @ Saarthi. Along with the one-on-one mentoring process, Manish conducts workshops regularly to help entrepreneurs on topics like taking ideas to business, understanding funding fundamentals and scaling businesses.
Venue:
The program will be conducted at IFIM Business School campus in Electronics City, Bangalore.
For Registration contact
Prof. Anand Narasimha, Dean-Planning & Development; Professor Marketing
E-mail: anand.n@ifimbschool.com Tel: (M) 99450 33003 (O) 080-4143 2878,
Fax: 080- 41432 844
For more detail about the programs please log on to www.ifimbschool.com
To register online for the above programs, log on to http://www.ifimbschool.com/mdp2012/index.html
About IFIM Business School, Bangalore: IFIM was founded in the year 1995 with it's first batch of students graduating in 1997. Over the years it has grown to be amongst the top business schools in India. In recent times, IFIM Business School has taken a number of initiatives in collaborating with leading academic, research and corporate organizations, for conducting executive education, corporate training, research & consulting. It is one of the few private management institutes that have been approved to offer a Ph.D program in Management by VTU. IFIM has been ranked the No. 1 Private B- School in Bangalore by OUTLOOK magazine in it’s Sep 2011 issue.
