Massachusetts Businesses Look to Mobile as the Future of Internet Marketing

As a business owner in Massachusetts, you have probably already realized how important it is to have a website. But today, having a website is simply not enough; you must also utilize mobile marketing and social media as an integral part of an internet marketing campaign.

A presence on social media sites such as Twitter or Facebook can help you reach new consumers. Many people access these sites through mobile and now smartphone and tablet users are using their devices for search. Not only do they want stay in touch with their friends, but they are also looking for businesses and service providers.

A recent survey conducted by Interactive Advertising Bureau showed that businesses invested $5 billion dollars last year in various mobile marketing platforms. Capitalizing on the mobile marketing boom makes it necessary for businesses in Massachusetts to get the help of an experienced legal internet marketing firm.

Close to half of all smart phone users conduct searches on their hand held devices. Google emphasizes the importance of making a website optimized for mobile and desktop search. Some businesses have developed sites using mobile URLs but this requires maintaining two websites. A legal internet marketing professional is capable of helping your Massachusetts design and build a web page that is optimized for desktops as well as mobile.

Gone are the days when a web page is enough, even though it may be challenging to develop a marketing plan which utilizes the many different devices and platforms, it will pay off in the long run and help you expand your Massachusetts business.