Dallas, Texas 8/8/2009 3:02:31 AM
News / Business

CBS (NYSE: CBS) Reports 2Q Profit, Ad Sales Improve

CBS Corp. (NYSE: CBS) reports Friday that the company earned a profit in its second-quarter that beat analysts’ estimates, citing that advertising sales are improving.

 

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CBS, the only major broadcaster to gain prime-time viewers this year, reported revenues of $3.01 billion, compared to $3.39 billion last year, and free cash flow of $351.7 million.

 

The television company saw its revenue decline across the board, except Interactive segment, where sales increased significantly to $126.4 million due to acquisition of CNET Networks last year.

 

Television and Radio divisions’ revenue fell 10 percent and 23 percent to $1.95 billion and $322 million, respectively, due to the slump in advertising demand.

 

Revenue in the Outdoor segment revenue also dropped 27 percent to $434.1 million for sluggishness in advertising and a stronger US dollar. In constant dollars, Outdoor sales slipped 21 percent. Publishing revenue fell 2 percent to $181.4 million due to the negative impact of exchange-rate fluctuation.

 

CBS gets more than two-thirds of revenue from advertising, the most of any diversified U.S. media company, according to Michael Nathanson, an analyst with Sanford C. Bernstein & Co.

 

The sluggish advertising market continues to hurt total revenue, which declined 11 percent to $3.0 billion. However, CBS saw 3 percent improvement in quarterly revenue compared with a 14 percent drop in the first quarter of 2009.

 

The company reaffirmed its forecast for 2009 operating income before interest, depreciation and amortization of $1.73 billion to $1.93 billion.

 

Second-quarter profit of 8 cents a share, excluding some items, topped the 7-cent average of 18 analysts’ estimates compiled by Bloomberg. Net income fell to $15.4 million from $408.4 million a year earlier, the company announced yesterday after U.S. markets closed.

 

CBS surged $2.13, or 25 percent, to $10.67 at 12:53 p.m. in New York Stock Exchange composite trading. The shares advanced as high as $11.23 for the biggest intraday gain since the company split from Viacom Inc. at the end of 2005.

 

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