Rochester, NY 8/10/2009 8:17:57 PM
Sprint Nxtel Cp, S - Says few Prepaid Customers Going Contract Customers
SPRINT NXTEL CP
SPRINT NXTEL CP, S
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Sprint CEO Dan Hesse said Thursday that only "a low single-digit percentage" of new prepaid customers are coming over from Sprint's more lucrative contract-based plans. Sprint Nextel Corp. roiled the wireless market in February by introducing a $50-per-month unlimited-calling plan under its prepaid Boost brand, raising fears that it would undercut its own contract-based plans.
Sprint lost 991,000 contract customers in the last quarter, while gaining 938,000 prepaying ones. In an interview Thursday, Hesse said the balance of customer growth should shift back toward contract-based plans once the economy improves. Prepaid unlimited-calling plans are cheaper than contract plans, but often lack features like fast data access.
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