Executive Summary
Market Overview 1-1
Introduction 1-1
Competitive Analysis 1-2
Market Research Findings 1-3
Opportunities and Forecasts 1-3
Conclusions 1-4
Analysis of the Global Marketing Process Optimization Solutions Market
Overviews and Definitions 2-5
Market Overview 2-5
Market Evolution 2-7
Market Engineering Measurements Analysis 2-8
Analysis of Growth Drivers and Market Restraints' 2-11
Market Drivers 2-11
Solution Configuration Flexibility Aids in Meeting the Unique Needs of End-users 2-11
Growing Departmental and Workflow Collaboration Drive the Need for MPOS 2-12
Increasing Efforts in Maintaining Global Brand Unity Spurs Market Interest 2-12
Reallocation of Marketing Budgets Creates Headway for MPOS 2-13
Evolving Media Consumption Habits Prompt MPOS Adoption 2-13
Competitive Requirements Place Emphasis on Market Reporting and Analytics Functionality 2-13
Market Restraints 2-14
Customers Still Lack Processes for Marketing Process Optimization Solution Deployment 2-14
Awareness of MPOS Remains Limited amongst Key Decision Makers 2-15
Economic Turmoil Diverts Revenue from the MPOS Market 2-15
Difficulty in Measuring ROI Hinders Solution Sales 2-15
Broad End-user Demands Require Constant Innovation and Expansion of Solution Offerings 2-16
Dissatisfaction with Previous Technology Investments Slows Buy-in Decisions 2-16
Market Forecasts and Trend Analysis 2-16
Revenue Forecasts for the Global Marketing Process Optimization Solutions Market 2-16
Global Demand Analysis 2-22
Market and Technology Trends 2-25
Technology Trends 2-25
Pricing Trends 2-26
Competitive Analysis of the Marketing Process Optimization Solutions Market 2-28
Competitive Structure Analysis 2-28
Number of Competitors in the Market 2-29
Key End User Groups 2-29
Types and Tiers of Competition 2-30
Distribution Structure 2-30
Key Competitive Factors 2-30
Market Share Analysis 2-31
Market Leader 2-32
Challenger 2-33
Contenders 2-33
Emerging/Receding Participants 2-33
Niche Participants 2-34
Others 2-34
Frost & Sullivan Hot Company Watchlist 2-34
BrandMaker 2-35
Product Analysis 2-36
The Bottom Line 2-38
List of Figures
Analysis of the Global Marketing Process Optimization Solutions Market
2-1 Marketing Process Optimization Solutions Market:
Market Drivers Ranked in Order of Impact (Global), 2011-2017 2-11
2-2 Marketing Process Optimization Solutions Market:
Market Restraints Ranked in Order of Impact (Global), 2011-2017 2-14
2-3 Marketing Process Optimization Solutions Market:
Revenue Forecast (Global), 2009-2017 2-17
2-4 Marketing Process Optimization Solutions Market:
Unit Shipment Forecast (Global), 2009-2017 2-18
2-5 Marketing Process Optimization Solutions Market:
Revenue Forecast by Geographic Region (Global), 2009-2017 2-20
2-6 Marketing Process Optimization Solutions Market:
Revenue Forecast by Deployment Option (Global), 2009-2017 2-22
2-7 On-Premise Marketing Process Optimization Solutions Market:
Pricing Forecast (Global), 2009-2017 2-26
2-8 Marketing Process Optimization Solutions Market:
Competitive Structure (Global), 2010 2-28
2-9 Marketing Process Optimization Solutions Market:
Market Share Trends of Major Market Participants (Global), 2010 2-31
2-10 Marketing Process Optimization Solutions Market:
Database of Key Industry Participants by Product Type (Global), 2010 2-36
List of Charts
Analysis of the Global Marketing Process Optimization Solutions Market
2.1 Marketing Process Optimization Solutions Market:
The Digital Media Value Chain (Global), 2010 2-5
2.2 Marketing Process Optimization Solutions Market:
Product Lifecycle Stage (Global), 2010 2-8
2.3 Marketing Process Optimization Solutions Market:
Market Engineering Measurements (Global), 2010 2-9
2.4 Marketing Process Optimization Solutions Market:
Revenue Forecast (Global), 2009-2017 2-17
2.5 Marketing Process Optimization Solutions Market:
Unit Shipment Forecast (Global), 2009-2017 2-18
2.6 Marketing Process Optimization Solutions Market:
Revenue Forecast by Geographic Region (Global), 2009-2017 2-20
2.7 Marketing Process Optimization Solutions Market:
Revenue Forecast by Deployment Option (Global), 2009-2017 2-23
2.8 Marketing Process Optimization Solutions Market:
Percent of Revenue by End-user Vertical (Global), 2010 2-24
2.9 On-Premise Marketing Process Optimization Solutions Market:
Pricing Forecast (Global), 2009-2017 2-27
2.10 Marketing Process Optimization Solutions Market:
Competitive Landscape (Global), 2010 2-31
2.11 Marketing Process Optimization Solutions Market:
Market Share Trends of Major Market Participants (Global), 2010 2-32
2.12 Marketing Process Optimization Solutions Market:
The Frost & Sullivan Company Heat Index for BrandMaker (Global), 2010 2-35
